What does good customer experience mean to you? Optimizations that make a process easier or provides happy little surprises for a customer throughout their interactions with the brand. The goal of great CX is not to make one sale, but to build a following of people who love the brand beyond just the products sold

What’s your favorite part of IA? My role allows me to dive into different and new projects regularly

Which brand do you think does customer experience really well? The brand I've seen have the best CX is Chewy. They offer great product recommendations, always have deals without bombarding my inbox, and make me feel like they love my pet as much as I do

Favorite Pokémon? Bulbasaur

What’s your go-to fry spot? Shake Shack